Make the Case for Business Sustainability


NBS makes leading research on business sustainability publicly available to professionals. This online portal makes things even easier.

Developed with support from Great-West Life, London Life and Canada Life, the Make the Case portal curates case studies, research summaries, frameworks, and infographics in five business domains.

It also includes an introductory section on the business case for sustainability. As a whole, it is a useful tool to help a manager or interested professional make the case for sustainability throughout his or her organization.

The portal marks NBS’s first steps into the mobile space. Interact with the portal directly from your smartphone or tablet.

How to Use

Think of each section as a story.

If a specific part of the story peaks your interest, the Learn More or Visualize buttons help users delve deeper into the research. Each section contains links to case studies and NBS frameworks. We also direct you to top-notch external resources.

Let us know what's useful to you.

Have a burning question? Perhaps a practical suggestion? Your insights help us advance the portal. We worked with our Topic Editors to curate the content and look forward to periodically refreshing the content with your guidance. Send us your comments with the Leave Feedback button on the portal’s homepage. Let us know if a specific piece of research was particularly useful – or not – using the buttons in each research summary.

Use the resources to improve your sustainability plan.

Prepare for an upcoming presentation by integrating research summaries. Compare your sustainability approach to that of a company featured in one of the five case studies. Download the infographics and display them in your office. Employ the resources in any number of ways to make a solid case for business sustainability in your organization.

Regardless of your industry or organizational size, the portal will help you create value through sustainability. Start aligning your sustainability knowledge with the insights of leading researchers now.


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